✉news HealthMedicine first seen 1 d ago, last 19 h ago, peak #2
Urologists weigh personalized medicine against marketing hype
Original: How can urologists separate personalized medicine from marketing?
Urologists are debating where genuine personalized medicine ends and commercial marketing begins in their field. The discussion, highlighted in Urology Times, asks how practitioners can evaluate new tests, therapies and targeted treatments on clinical merit rather than promotional claims, as companies increasingly market individualized care options directly to physicians and patients.
Why now: Rapid growth of marketed personalized treatments in urology is prompting clinicians to question what is evidence-based versus commercially driven.
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Evidence
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