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2. Bundesliga gains free-TV reach under new Sky and RTL deal

Original: 2. fußball-bundesliga

German football's second division is in the news as Sky and RTL secure the media rights for the 2026/27 season, with RTL bringing 2. Bundesliga matches to free-to-air television for the first time in years. The deal is expected to grow the league's audience significantly, and fans are debating what the split between pay TV and free TV means for matchday coverage.

Why now: A newly announced rights deal puts second-division German football on free TV from the 2026/27 season, prompting widespread discussion.

2. BundesligaSkyRTLDFL

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Evidence

• Bundesliga 26/27: Free-TV wächst durch neue Rechtevergabe von Sky und RTL · it boltwise

API: https://socialmediatrends-api.osmike.com/v1/trends/1619402