✉news BusinessStartups first seen 8 h ago, last 8 h ago, peak #8
Culver City startup turns shopping into a spectator sport
Original: This Culver City startup makes shopping into a spectator sport—and billions of dollars
A startup based in Culver City, California, has built a business around turning online shopping into a form of live entertainment, and it is now generating billions of dollars in sales. The Los Angeles Times reports that the company blends commerce with spectator appeal, letting audiences watch and shop at the same time, a model that has drawn major attention in the retail and tech worlds.
Why now: The Los Angeles Times has just published a feature on the company's striking success and novel shopping model.
Evidence
- This Culver City startup makes shopping into a spectator sport—and billions of dollars · Los Angeles Times
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