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Adidas Sues Australian Label White Fox Over Four-Stripe Clothing

Original: adidas

Adidas has filed a lawsuit against Australian fashion brand White Fox, alleging its four-stripe clothing designs are 'deceptively similar' to Adidas's protected three-stripe trademark. The Guardian reported the legal action, which continues the sportswear giant's long-running global enforcement of its stripe branding. The case is drawing attention as White Fox is a popular label with a large young following, raising questions over how far trademark protection for stripes can extend.

Why now: Adidas's trademark lawsuit against a high-profile, trendy Australian brand is new news that sports and fashion audiences are following

AdidasWhite FoxAustraliaThe Guardian

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