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Gen Z Adopts AI Shopping Fastest and Ditches Brands That Misuse It

Original: Gen Z Is Adopting AI Shopping Faster Than Anyone, and Dropping Brands They Feel Misuse It

A new report finds Gen Z is the fastest demographic to adopt AI-powered shopping tools, using assistants for product discovery, price comparison and recommendations. The same research shows younger consumers are quick to abandon brands they believe use AI irresponsibly or deceptively. The findings suggest retailers face growing pressure to be transparent about how they deploy AI in marketing and customer service.

Why now: New research highlights Gen Z's rapid embrace of AI shopping and their willingness to punish brands perceived as misusing the technology.

Gen ZAI shopping tools

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