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Penn State and Tennessee lead college sports' biggest apparel deals
Original: College sports' 20 most lucrative apparel deals: Penn State, Tennessee anchor Adidas' surge, Nike second
A new ranking of the 20 most lucrative apparel deals in college sports puts Penn State and Tennessee at the top, anchoring what is described as a surge for Adidas. Nike ranks second in the overall standings. The list highlights how much major athletic programs are earning from their footwear and apparel partnerships.
Why now: The ranking of college sports apparel contracts has just been published, drawing attention to the money behind major programs' Adidas and Nike partnerships.
Penn StateTennesseeAdidasNikeCBS Sports
Evidence
- College sports' 20 most lucrative apparel deals: Penn State, Tennessee anchor Adidas' surge, Nike second · CBS Sports
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