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Chiffon Cake's Secret Origin Story Resurfaces

Original: In 1948, Betty Crocker published 14 recipes for chiffon cake; the formula had been the secret of a California insurance salesman for 20 years before he sold it to General Mills

Betty Crocker published 14 recipes for chiffon cake in 1948, introducing Americans to the light, airy dessert. The formula had been kept secret for 20 years by a California insurance salesman before he sold it to General Mills. The story is being recirculated as a piece of food trivia about one of the mid-century's most celebrated cake innovations.

Why now: Food history trivia about the surprising origin of a classic American cake is circulating again.

Betty CrockerGeneral Millschiffon cake

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Evidence

• In 1948, Betty Crocker published 14 recipes for chiffon cake; the formula had been the secret of a California insurance salesman for 20 years before he sold it to General Mills · Parade Magazine

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