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Small-town movie theater finds new lifeline in Wine Country city
Original: Can a small-town movie theater survive? This Wine Country city has a new answer
The Press Democrat reports on a new approach being tried to keep a small-town movie theater alive in a Northern California Wine Country city. As independent cinemas struggle with streaming competition and rising costs, the story explores what this city is doing differently to help its theater survive, offering a possible model for other small communities facing the same pressures.
Why now: Small independent theaters closing or reinventing themselves is a topical concern as the movie industry shifts post-pandemic.
The Press DemocratWine CountryNorthern California
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- Can a small-town movie theater survive? This Wine Country city has a new answer · The Press Democrat
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