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Tesla drops 'Full Self-Driving' name in Europe after regulator pushback
Original: Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback
Tesla has stopped using the 'Full Self-Driving' brand name in Europe following pressure from regulators, who have long argued the label overstates the capabilities of the driver-assistance system and could mislead drivers. The change applies to how the feature is marketed and labelled in European markets. It marks one of the most visible retreats yet by Tesla on Autopilot-related naming, and renews debate over how driver-assistance technology should be described to consumers.
Why now: Regulators challenged the accuracy of Tesla's marketing language, prompting a visible brand change that reignites debate over self-driving claims.
Evidence
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