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Mac Shipments Fall 11.3% But Apple Gains Market Share

Original: Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market Apple's Mac shipments declined 11.3% in the third q

Apple's Mac shipments dropped 11.3% in the third quarter of 2026, according to IDC's preliminary estimates, but the company grew its market share because worldwide PC shipments fell even more sharply. Industry observers are weighing what the shrinking overall PC market means for Apple's hardware strategy heading into the holiday quarter.

Why now: IDC's new quarterly PC shipment figures show the overall market contracting faster than Apple's Mac sales.

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