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Jaguar's Next Electric Car Won't Rival the Range Rover

Original: Jaguar’s Next Electric Car Is Coming, But It Won’t Be a Range Rover Rival

Jaguar is preparing to launch its next electric car, but the new model will not be positioned as a direct competitor to the Range Rover. The news gives a clearer picture of how the reinvented brand plans to segment its upcoming electric lineup, suggesting Jaguar is carving out its own niche rather than chasing Land Rover's flagship luxury SUV market.

Why now: Interest in Jaguar's high-profile relaunch as an electric-only brand is high as details of its first new models emerge.

JaguarRange RoverLand Rover

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