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Catalan broadcaster 3Cat launches full push onto YouTube

Original: 3cat

Catalan public broadcaster 3Cat is expanding its presence on YouTube with dedicated content and 18 themed channels, according to Diari ARA. The move reflects how public broadcasters are reorganising their digital strategies to reach younger audiences on platforms where they already consume video, rather than relying on their own apps and websites alone.

Why now: A public broadcaster shifting resources onto YouTube sparks debate about the future of public media and streaming strategies.

3CatYouTubeDiari ARACatalonia

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Evidence

• 3Cat se vuelca en YouTube con contenidos específicos y 18 canales temáticos · Diari ARA

API: https://socialmediatrends-api.osmike.com/v1/trends/1765930