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Kia Bets the $30,000 EV3 Becomes Its Top U.S. Seller
Kia is banking on its compact EV3 electric crossover, expected to start around $30,000, to become the brand's best-selling model in the United States. The projection puts a mass-market price tag at the center of Kia's American strategy, betting that affordable electric SUVs can outpace its established gasoline models as the EV market widens.
Why now: Kia's public expectation that a low-priced EV will outsell its traditional top models signals how central affordable electric vehicles have become to automaker strategies in the US.
Evidence
- Kia Bets the $30,000 EV3 Becomes Its Top U.S. Seller · thetruthaboutcars.com
API: https://socialmediatrends-api.osmike.com/v1/trends/1767464