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How Annuities Became the Engine Behind Private Credit's Rise

Original: The Sleepy Insurance Product That Came to Power Private Credit’s Ascent

The Wall Street Journal reports that annuities, long viewed as a slow-moving, low-profile insurance product, have become a major source of funding for the booming private credit market. Insurers increasingly park premiums backing annuity contracts in private loans and other non-public assets, giving asset managers a vast pool of long-term capital and fueling the sector's rapid growth. The arrangement is drawing attention as regulators and analysts weigh the risks.

Why now: Private credit's explosive growth and insurers' deepening ties to it are under scrutiny in current market coverage.

Wall Street Journalprivate creditannuitiesinsurance industry

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