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Target launches ACOTAR merchandise collection with Snuggies and book lights
Original: Target's new ACOTAR drop includes Snuggies, book lights and more
Target has released a new merchandise collection based on Sarah J. Maas's fantasy series 'A Court of Thorns and Roses', known to fans as ACOTAR. The drop includes wearable blankets, or Snuggies, book lights and other themed reading accessories. Outlets including USA Today and Yahoo covered the launch, and fans of the bestselling book series are discussing the items online.
Why now: The ACOTAR fanbase is large and highly engaged, so themed merchandise at a major retailer draws immediate attention.
TargetSarah J. MaasA Court of Thorns and RosesUSA Today
Evidence
- Target's new ACOTAR drop includes Snuggies, book lights and more · USA Today
- Target's new ACOTAR drop includes Snuggies, book lights and more · Yahoo
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