✉news BusinessRetail first seen 26 d ago, last 26 d ago, peak #8
How Halloween turned into a month-long celebration
Original: ‘Halloweenmas’: how the spooky one-nighter turned into a month-long spectacular
Halloween is no longer a single night of costumes and trick-or-treating; it has stretched into weeks of events, decorations and spending that some are calling 'Halloweenmas'. Commentators note that retailers, hospitality venues and entertainment brands increasingly treat the holiday as a full seasonal campaign running through October, blurring the line between Halloween, Christmas-style commercialisation and year-round horror fandom.
Why now: People are debating whether Halloween's commercial expansion into an entire month reflects changing consumer habits or over-commercialisation of a traditional holiday
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1834470