✉news CultureEntertainment first seen 23 h ago, last 5 h ago, peak #1
Globo and Banijay Team Up on Global Entertainment Venture
Original: Globo and Banijay’s Endemol Shine Brasil Pact to Forge Global Entertainment IP Powerhouse (EXCLUSIVE)
Brazilian media giant Globo has struck a partnership with Banijay's Endemol Shine Brasil, according to Variety, with the aim of building a global entertainment IP powerhouse. The deal joins one of Latin America's largest broadcasters with a leading international production group, signalling ambitions to develop and distribute formats and intellectual property across worldwide markets.
Why now: News of a major transatlantic production alliance is fresh and carries significant implications for the global content market.
GloboBanijayEndemol Shine BrasilVariety
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