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Lee Soo-man's A2O Entertainment debuts A2O Soul and A2O Lite

Original: Lee Soo-man’s A2O Entertainment debuts A2O Soul and A2O Lite

Lee Soo-man, the founder of SM Entertainment, has launched two new acts through his company A2O Entertainment: A2O Soul and A2O Lite. The debut draws attention because Lee pioneered the K-pop idol training system and is seen as testing a new model in the global music market. Coverage so far focuses on the lineup's introduction, with details about the members and their musical direction still limited.

Why now: Interest in Lee Soo-man's next move after SM Entertainment makes any new debut from his company newsworthy.

Lee Soo-manA2O EntertainmentA2O SoulA2O LiteSM Entertainment

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Evidence

• Lee Soo-man’s A2O Entertainment debuts A2O Soul and A2O Lite · Korea JoongAng Daily

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