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Japanese newspaper subscriptions fall below 50% for first time

Original: The newspaper subscription rate in Japan fell below 50% for the first time, a survey has found, as more people get their

A new survey shows the newspaper subscription rate in Japan has dropped below 50% for the first time, as households increasingly turn to television and the internet for news. The milestone marks a historic shift in the country's media habits, where print newspapers have long held exceptionally high household penetration and remained a central part of Japanese daily life and journalism.

Why now: The statistic marks an unprecedented symbolic turning point for Japan's traditionally strong print media culture.

JapanThe Japan Times

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