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Steam demo's AI voice feature costs studio $1,000 a day

Original: Free Steam demo runs up $1,000 daily AI bill and forces devs to take out bank loan — studio eyes local hardware models to escape cloud limits as cheaper automatic fallback AI models create problems, game uses AI to process your voice and build responses

An indie studio behind a free Steam demo says its AI-driven voice feature is costing up to $1,000 a day in cloud computing fees, forcing the developers to take out a bank loan after the demo unexpectedly went viral. Cheaper automatic fallback models have caused quality problems, and the studio is now looking at running AI models on local hardware to escape mounting cloud costs.

Why now: The unexpected popularity of a free demo created unsustainable AI hosting costs, a cautionary tale for developers adding AI features to games.

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