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John Malkovich Says Oscar Campaigns Now Fill Cinema Seats
Original: John Malkovich Says an Oscars Campaign “Is the Only Way to Get People to Go to the Theaters Now”
Actor John Malkovich says awards campaigns are now the only reliable way to draw audiences into cinemas, arguing that an Oscars push has become essential to get people buying tickets. His remark touches on a broader worry in the film industry, where theatrical attendance has struggled since the pandemic and streaming habits dominate. The comment is prompting debate among film fans and industry watchers about whether awards prestige can still rescue box office numbers.
Why now: Hollywood is anxiously debating weak theatrical attendance and the awards season conversation has amplified his striking claim
John Malkovichthe OscarsHollywood
Evidence
- John Malkovich Says an Oscars Campaign “Is the Only Way to Get People to Go to the Theaters Now” · The Hollywood Reporter
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