GgoogleJP first seen 1 d ago, last 1 d ago, peak #2

McDonald's launches three new chicken burgers in Japan

Original: マック

McDonald's Japan is intensifying competition in the chicken burger market with the launch of three new chicken menu items. The move comes as KFC Japan refreshes its frying method for the first time in 43 years, escalating what local media are calling a 'chicken war' between the two fast food giants. Consumers are comparing the new offerings and prices as both chains battle for share in Japan's growing chicken sandwich segment.

Why now: A simultaneous push by McDonald's and KFC into chicken products has drawn attention to the fast food rivalry in Japan.

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Evidence

• 鶏肉戦争 マックがチキンバーガー強化、新商品3種投入 KFCは43年ぶり製法刷新 · テレ朝NEWS

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