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Xbox Launches XP Division for Film, TV and Live Events

Original: Xbox Launches XP, a New Division Dedicated to Film, TV, Live Events, and Consumer Products

Xbox has launched XP, a new division dedicated to expanding its game franchises into film, television, live events and consumer products. The move signals Microsoft's intent to grow its gaming brands into broader entertainment properties, following the paths of other major studios turning games into transmedia franchises.

Why now: People are discussing Xbox's expansion beyond gaming into film, TV and live entertainment.

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