Mmastodon LifeFashion first seen 10 h ago, last 8 h ago, peak #4
Kate Spade CEO Eva Erdmann outlines brand turnaround plan
Original: Eva Erdmann on her turnaround effort, and how she's seeking to preserve Kate Spade's history. # mix # fashion # brand -s
Kate Spade CEO Eva Erdmann has spoken about her effort to turn the brand around, saying she wants to revive the company while preserving the history and identity of its late founder. In an interview, she discussed strategy for the American handbag and fashion label as it works to regain momentum in a competitive market, balancing modernization with respect for Kate Spade's original heritage.
Why now: Her interview about the brand's turnaround strategy and heritage has drawn fresh attention to Kate Spade's future.
Rank over time, top of the chart is #1. 3 snapshots from 10 h ago to 8 h ago.
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