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Kim Jones to Launch His Own Label in Hong Kong

Original: Why is Kim Jones Launching His Eponymous Brand in Hong Kong?

Fashion designer Kim Jones is launching his eponymous brand, choosing Hong Kong as the location for its debut. The move marks a new chapter for the British designer, best known for his work at major luxury houses. Details on the collection and timing remain limited, but the choice of Hong Kong signals the city's continued importance as a hub for global luxury fashion.

Why now: The launch of a new label by a high-profile designer in Hong Kong is major fashion news

Kim JonesHong Kong

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