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VW says scale makes small EVs profitable in Europe
Original: VW says scale makes small EVs profitable in Europe, but segment is its toughest business
Volkswagen says that with sufficient production scale, small electric vehicles can be profitable in Europe, though it describes the small-car segment as the toughest part of its business. The statement comes as automakers grapple with thin margins on affordable EVs amid rising costs and competition, making VW's assessment of whether budget electric cars can make money a point of debate in the industry.
Why now: VW's claim that small EVs can be profitable contrasts with widespread industry doubts about margins on affordable electric cars.
Evidence
- VW says scale makes small EVs profitable in Europe, but segment is its toughest business · Automotive News
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