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Phone makers shift to experience as memory chip prices surge

Original: Smartphones bet on experience as memory chip prices surge

Smartphone manufacturers are leaning on experience-driven features—such as cameras, displays and AI software—to justify higher prices as memory chip costs climb sharply. Industry watchers say rising DRAM and NAND prices are squeezing margins, pushing brands to compete on design and services rather than raw storage capacity.

Why now: Memory chip prices are rising, forcing phone makers to rethink pricing and product strategies.

smartphone makersmemory chipmakersChina Daily

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Evidence

• Smartphones bet on experience as memory chip prices surge · China Daily

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