Mmastodon SportBasketball first seen 7 d ago, last 6 d ago, peak #11
Kyrie Irving and Anta built a partnership that worked
Original: How Kyrie Irving and Anta 'needed' each other and found a 'partnership' that worked https://www. nytimes.com/athletic/76
A new profile examines Kyrie Irving's endorsement relationship with Chinese sportswear brand Anta, describing how the Dallas Mavericks star and the company 'needed' each other. While his 2016 Cavaliers teammates reunited this summer, Irving was instead preparing for a 'world tour' tied to the brand. The piece frames the deal as mutually beneficial, with Irving gaining creative influence and Anta gaining a marquee NBA face.
Why now: Interest in Irving's off-court business moves and his unusual deep partnership with a Chinese brand.
Kyrie IrvingAntaDallas MavericksCleveland Cavaliers
Evidence
- How Kyrie Irving and Anta 'needed' each other and found a 'partnership' that worked https://www. nytimes.com/athletic/7652781/2 026/10/12/kyrie-irving-anta-endorsement-mavericks/ While his 2016 Cavs teammates were reuniting this summer, Irving was preparing for a "world tour"… · athletic_bb@sportsfeed.me · 1
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