✉news LifeAutos first seen 1 d ago, last 16 h ago, peak #6
VW says scale makes small EVs viable, yet segment stays hardest
Original: VW says scale makes small EVs work, but segment remains its toughest business
Volkswagen says its scale is what makes small electric cars economically viable, but it acknowledges the small-car EV segment remains its most difficult business. Margins in entry-level electric vehicles are thin, and the company is relying on volume and shared platforms to make the maths work while competitors weigh whether to stay in the segment at all.
Why now: VW is publicly managing expectations about profitability in affordable electric cars as it pushes to expand its lower-priced EV line-up.
Evidence
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