✉news SportCricket first seen 2 d ago, last 2 d ago, peak #21

Beyond cricket: Who will pay to build India's next sport?

Original: Beyond cricket: Who will pay to build India’s next sport?

A question is being raised about how India will finance the development of sports other than cricket. Cricket dominates India's sporting economy, drawing most sponsorship and broadcasting money, while other sports struggle for funding. The debate centres on who should invest in building India's next major sport, whether businesses, leagues or the government.

Why now: unclear

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• Beyond cricket: Who will pay to build India’s next sport? · BMI

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