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Gen Z Returns to Cinemas, Brands Eye Vertical Drama
Original: Gen Z Is Back in the Cinema. Vertical Drama Is Where Brands Should Meet Them Next — LBB
Trade publication LBB reports that Gen Z audiences are returning to cinemas in significant numbers, and argues that vertical short-form drama is the next space where brands should look to reach them. The piece suggests advertisers should follow young viewers across both the big screen and mobile-first vertical video formats, positioning vertical drama as an emerging channel for brand storytelling and advertising investment.
Why now: Advertisers and marketers are looking for fresh ways to reach Gen Z as their media habits shift back toward cinemas and vertical video.
Evidence
- Gen Z Is Back in the Cinema. Vertical Drama Is Where Brands Should Meet Them Next — LBB · LBB - Little Black Book
API: https://socialmediatrends-api.osmike.com/v1/trends/1979524