GgoogleJP first seen 5 h ago, last 5 h ago, peak #4
Gunma-chan idol festival draws attention as mascot sales hit record
Original: ぐんまちゃんアイドルフェスティバル
Gunma Prefecture's mascot Gunma-chan is headlining an idol festival, a new stage for a character that has become a serious business. Sales of products featuring the mascot reached 66 billion yen last year, the highest figure on record, according to NHK. The festival adds a live entertainment angle to an already booming local character brand.
Why now: Record mascot sales have put Gunma-chan in the spotlight, and a festival built around the character gives fans a fresh reason to talk about her.
Rank over time, top of the chart is #1. 2 snapshots from 5 h ago to 5 h ago.
Evidence
- 「ぐんまちゃん」利用商品の売り上げ 去年６６０億円 過去最高 · NHKニュース
API: https://socialmediatrends-api.osmike.com/v1/trends/1994057