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Kakao Entertainment Partners With Atlantic Music Group For K-Pop Push

Original: Kakao Entertainment Partners With Atlantic Music Group To Develop K-Pop Artists For Global Markets

Kakao Entertainment, the South Korean entertainment company behind major K-pop assets, has announced a partnership with Atlantic Music Group to develop and promote K-pop artists for audiences outside Asia. The deal pairs Kakao's roster and production expertise with Atlantic's global distribution and marketing reach. It signals continued investment by Korean labels in Western markets, as K-pop seeks sustained international growth.

Why now: The newly announced partnership highlights the ongoing global expansion of K-pop through major Western label alliances.

Kakao EntertainmentAtlantic Music Group

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