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Tesla renames 'Full Self-Driving' to 'Assisted Driving' in Europe

Original: Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback Elon Musk's automaker Tesla has changed th

Tesla has renamed its 'Full Self-Driving (Supervised)' system to 'Assisted Driving' across Europe after German regulators objected to the branding, arguing it overstated the technology's capabilities. The move is being read as a concession to European safety authorities, who have long warned that the name could mislead drivers into paying less attention than the system requires.

Why now: Regulatory pressure from Germany forced a visible rebrand of one of Tesla's flagship features, drawing attention to the gap between its marketing and its actual capabilities.

TeslaElon MuskGermany

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• Tesla drops 'Full Self-Driving' brand name in Europe after regulator pushback Elon Musk's automaker Tesla has changed the brand name of its "Full Self-Driving (Supervised)," or FSD, system in Europe to "Assisted Driving" after German regulators called the branding "somewhat… · gtbarry · 2

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