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Tom Cruise's 'Digger' Marketing Splits French and American Audiences

Original: digger tom cruise

Tom Cruise's film 'Digger' is being promoted with an unusual marketing tactic that has drawn sharply different reactions on either side of the Atlantic, according to The Hollywood Reporter. French audiences have embraced the campaign, while American viewers have not taken to it. The contrast has made the film's promotion a talking point online.

Why now: A Hollywood Reporter story on the film's unusual marketing campaign attracting attention.

Tom CruiseDiggerThe Hollywood Reporter

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• Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t · The Hollywood Reporter

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