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Four Beatles Films to Hit Theaters in One Month
Original: Beatles Films Release Details: A Mega-Month of Moviegoing, Producers Hope
Producers of the upcoming Beatles films have confirmed release details, with all four planned to open in the same month — a strategy producers hope will turn into a mega-month of moviegoing. The project, backed by director Sam Mendes, will tell the story of the band through a separate film for each member. The unusual simultaneous rollout is drawing attention across the film industry.
Why now: The unprecedented plan to release four interconnected Beatles biopics in a single month is a striking, risky release strategy for Hollywood.
The BeatlesSam MendesThe Hollywood Reporter
Evidence
- Beatles Films Release Details: A Mega-Month of Moviegoing, Producers Hope · The Hollywood Reporter
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