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London Lions seek brand boost from historic NBA exhibition game

Original: london lions

The London Lions, Britain's top professional basketball team, are preparing to play in a historic exhibition game against NBA opposition. The British Basketball League club hopes the matchup will raise its international profile and attract new sponsors, as British basketball looks for a commercial breakthrough. Coverage in sports business media frames the game as a chance for the Lions to grow their brand on a global stage.

Why now: The Lions are featuring in a rare NBA exhibition game, a milestone for British basketball that is drawing attention to the club's ambitions.

London LionsNBABritish Basketball League

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