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Google partners with Flo on women's health tracking
Original: Google teams up with menstrual health tracker Flo to develop new wellness hardware and sync apps Flo Health users will a
Google has announced a partnership with menstrual health tracker Flo to develop new wellness hardware and connected apps. From early next year, Flo Health users will be able to sync their cycle data with the Google Health app. The deal signals Google's push further into personal health technology, though privacy advocates are likely to scrutinise how sensitive reproductive data will be handled.
Why now: Google's entry into menstrual health tracking raises both consumer interest and privacy concerns around sensitive reproductive data.
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