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Lawson launches Hololive collab with autumn and Halloween goods

Original: ローソン ホロライブ

Japanese convenience store chain Lawson has started a collaboration with the VTuber group Hololive. The campaign features six members, including Usada Pekora and Kikirara Vivi, with autumn-themed outfit illustrations and a wide range of Halloween goods available at stores. Fans are sharing the merchandise lineup and visiting locations nationwide to pick up the limited items.

Why now: The newly launched Hololive collaboration merchandise at Lawson is drawing attention from fans.

LawsonHololiveUsada PekoraKikirara Vivi

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Evidence

• ローソンで「ホロライブ」コラボが開催！兎田ぺこら、綺々羅々ヴィヴィら6人の秋衣装＆ハロウィングッズが盛りだくさん · au Webポータル

API: https://socialmediatrends-api.osmike.com/v1/trends/2034418