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John Malkovich says Oscar campaigns now drive box office
Original: john malkovich
John Malkovich, the American actor and two-time Oscar nominee, says Academy Award campaigns have become a decisive force at the box office in a way they were not when he was last nominated. In an interview, he argued that studios now treat awards season as a commercial engine rather than just an honor, a shift he sees as changing how films are financed, released and marketed.
Why now: His comments on the growing commercial power of Oscar campaigns come as awards season generates fresh debate in the film industry.
John MalkovichAcademy AwardsHollywood
Evidence
- John Malkovich Says Oscar Campaigns Now Carry the Box Office, Unlike His Last Nomination · Culture.org
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