GgoogleUS CultureCelebrity first seen 3 d ago, last 16 h ago, peak #2
Druski lands equity stake in Gopuff partnership
Original: druski
Comedian Druski has signed a multiyear partnership with delivery service Gopuff that includes an equity stake in the company. The deal ties the entertainer more closely to the brand's marketing as celebrity equity partnerships become an increasingly common way for consumer companies to reach younger audiences. The move is drawing attention as another example of a creator turning fame into an ownership position rather than a one-off endorsement.
Why now: People are reacting to the comedian turning a brand deal into an ownership stake in Gopuff.
Evidence
- Is Druski hosting 'SNL'? Here's why it would be a big deal for internet creators. · Mashable
- Druski secures equity stake in ‘Gopuff’ through multiyear partnership · Yahoo
API: https://socialmediatrends-api.osmike.com/v1/trends/2064303