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CJ ENM and MBC Group Sign Deal to Spread Korean Entertainment Across MENA

Original: CJ ENM, MBC Group Enter Long-Term Pact to Expand Korean Entertainment Across West Asia, North Africa, a ‘Natural Next Step’ (EXCLUSIVE)

South Korean entertainment giant CJ ENM has entered a long-term partnership with Saudi Arabia's MBC Group to distribute and expand Korean content across West Asia and North Africa. The deal, described by the companies as a 'natural next step', covers K-dramas, films and other formats, riding on the region's growing appetite for Korean pop culture.

Why now: The Korean wave's rapid expansion into Middle East and North African markets has made new distribution partnerships in the region newsworthy.

CJ ENMMBC GroupSouth KoreaSaudi Arabia

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Evidence

• CJ ENM, MBC Group Enter Long-Term Pact to Expand Korean Entertainment Across West Asia, North Africa, a ‘Natural Next Step’ (EXCLUSIVE) · Variety

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