✉news CultureEntertainment first seen 9 d ago, last 9 d ago, peak #12
Are Big Ten schools in the entertainment business?
Original: My Turn | Are Big Ten schools in the entertainment business?
A column in The News-Gazette asks whether Big Ten universities have shifted from academic institutions into the entertainment business, weighing how much of their identity now rests on athletics. It is the latest contribution to an ongoing debate in college sports about the commercialisation of universities, where big-school football and basketball increasingly operate like professional franchises.
Why now: College athletics' growing commercialisation and conference realignment keep the question of universities as entertainment businesses topical.
Evidence
- My Turn | Are Big Ten schools in the entertainment business? · The News-Gazette
API: https://socialmediatrends-api.osmike.com/v1/trends/2100649