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Can a Hollywood star turn you into an art collector?
Original: Can a Hollywood star persuade you to become an art collector?
The Financial Times explores whether celebrity endorsement can draw newcomers into art collecting, asking if a Hollywood star's involvement is enough to persuade ordinary buyers to start acquiring works. The piece weighs the growing role of famous names in promoting collections and auctions against the realities of the art market, where taste, price and expertise usually matter more than star power.
Why now: Celebrity involvement in the art market is a topical draw for readers interested in culture and collecting.
Evidence
- Can a Hollywood star persuade you to become an art collector? · Financial Times
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