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SM founder Lee Soo-man launches A2O groups with 24 debuts

Original: a2o lite メンバー

Lee Soo-man, the founder of SM Entertainment behind BoA and TVXQ, is officially relaunching in South Korea with his new project A2O. His company unveiled both A2O SOUL and A2O LITE, debuting 24 male and female idols at once, a large-scale strategy drawing comparisons to his past group-building approach. Japanese media are covering why he chose such a big roster for his comeback.

Why now: The simultaneous debut of 24 new idols under SM's legendary founder is a bold, unusual move generating industry buzz.

Lee Soo-manSM EntertainmentA2O SOULA2O LITEBoA

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