✉news BusinessEconomy first seen 16 h ago, last 7 h ago, peak #5
Generative AI ushers in the 'citation economy' for marketing
Original: Generative AI transforms internet marketing, ushers in ‘citation economy’
Generative AI is changing how internet marketing works, with Anadolu Agency reporting that the industry is entering a 'citation economy' in which visibility depends on being cited by AI assistants and chatbots rather than ranking in traditional search results. The shift suggests brands will compete to have their content referenced in AI-generated answers, reshaping digital advertising and search strategies.
Why now: Marketers are reassessing strategies as AI chatbots change how users find information and brands gain visibility.
Anadolu Agencygenerative AIinternet marketing
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