✉news BusinessRetail first seen 18 h ago, last 17 h ago, peak #24
Retailers Hold More Data Than Ever, Yet Consumer Trust Falls
Original: Retailers Know More Now Than Ever, But Consumers Trust Them Less
A Forbes analysis highlights a growing paradox in retail: companies now collect and use more customer data than at any point in history, enabling highly personalised shopping experiences, yet consumer trust in retailers continues to decline. The piece points to rising privacy concerns and uncertainty over how personal information is used as retailers lean harder on data-driven strategies.
Why now: Ongoing public concern about data privacy and how retailers use personal information is keeping the topic in focus.
Evidence
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