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16% of US Households Have Returned to Pay TV After Cancelling

Original: Parks Associates: 16% of US Internet Households Have Cancelled Pay TV and Returned

Research firm Parks Associates reports that 16% of US internet households have cancelled their pay TV subscription and later returned to it. The finding highlights a pattern of churn and win-back in the television market, suggesting some consumers who leave traditional pay TV end up resubscribing, a trend closely watched by providers and streaming rivals.

Why now: The data offers fresh insight into consumer loyalty and switching behaviour in the pay TV and streaming market.

Parks Associatespay TV providersUS internet households

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• Parks Associates: 16% of US Internet Households Have Cancelled Pay TV and Returned · PR Newswire

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