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Channel 4 Orders Its First Vertical Drama Series
Original: Channel 4 Commissions 1st Vertical Drama Series, in Partnership with Sol de Janeiro — LBB
Channel 4 has commissioned its first vertical drama series, produced in partnership with beauty brand Sol de Janeiro. The format is designed for smartphone screens, where short vertical video continues to draw large audiences. The move signals a traditional broadcaster adapting its drama output to mobile-first viewing habits, with a major brand involved as a commercial partner.
Why now: A mainstream broadcaster embracing vertical, brand-funded drama is a notable shift in television formats.
Evidence
- Channel 4 Commissions 1st Vertical Drama Series, in Partnership with Sol de Janeiro — LBB · LBB - Little Black Book
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