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Fox Entertainment and Kevin Hart's Hartbeat Strike Microdrama Deal
Original: Fox Entertainment & Kevin Hart’s Hartbeat Strike Microdrama Deal
Fox Entertainment and Kevin Hart's production company Hartbeat have agreed to a partnership focused on microdramas, the short-form scripted series format that has rapidly grown into a major mobile entertainment business. The deal gives Fox a foothold in the vertical video drama market while expanding Hartbeat's output beyond traditional film and television.
Why now: Microdrama is one of the fastest-growing entertainment formats and Fox teaming with a major star signals broader industry interest in it.
Fox EntertainmentHartbeatKevin Hart
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